Joe MaraschielloDatabricks vs. Snowflake: when Koalas and Raccoons write SQLDatabricks vs. Snowflake SQL performance6 min read·Aug 2, 2023----
Joe MaraschielloSAS Migrations: Top 3 LessonsWhales evolved from a common ancestor shared with the Hippopotamus. Evolution chose to keep vestigial legacy of this ancient ancestor’s hip…4 min read·May 30, 2023----
Joe MaraschielloQuality of Life for Credit Decisioning Tool Users & AdminsHow credit decision users and administrators stay productive with the best quality of life credit decisioning system features.4 min read·Feb 1, 2023----
Joe MaraschielloDance Like a Marketing Technologist in 2006Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly…7 min read·May 27, 2022----
Joe MaraschielloMarrying Snowflake & Salesforce Marketing Cloud for MarketersIntegrate Salesforce Marketing Cloud (SFMC) with Snowflake’s datawarehouse to empower marketers.5 min read·Dec 7, 2021----
Joe MaraschielloAMP for Email: Next Best Tour PersonalizationBruised and battered, but not beaten; the Adventure Travel industry is poised to benefit from the coming surge of “revenge travel”. The…3 min read·Oct 28, 2021----
Joe MaraschielloModelOps: Handsome Data Scientists Need Not Apply (Part 1)In 2020, People magazine crowned film star Michael B. Jordan as the sexist man alive. Each year, we see a new handsome celebrity heartthrob…3 min read·Aug 5, 2021----
Joe MaraschielloAWS Personalize + AWS PinpointExtend AWS Personalize to outbound channels by integrating with AWS Pinpoint2 min read·Jun 8, 2021----
Joe MaraschielloSalesforce Interaction Studio? Build it instead.So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce Interaction…2 min read·May 11, 2021----
Joe MaraschielloPatient Engagement: “Interaction Library”So, you’re part of an exciting Digital Transformation for the health or health insurance industry. Great. You’ve scoured the internet and…3 min read·Apr 23, 2021----